From The DRTV Edit Suite

Pajama Jeans Commercial by Concepts TV

2011-01-18T18:15:00.000-05:00

Report on Best DRTV Producers 2009

2010-03-31T17:35:00.002-05:00

"The SciMark Report" pegs Concepts TV as a top DRTV Producer for 2009, citing particular TV successes Wonder Hanger and EZ Combs.
http://www.bit.ly/a2G3a7

Visit us at www.conceptstv.com for more news....

Wow, Adobe Story

2009-09-25T13:58:00.001-05:00

Check out this new tool for writing....

http://provideocoalition.com/index.php/adobe/story/adobe_story/#When:05:22:00Z

THRIVING OF AS SEEN ON TV PRODUCTS

2009-03-11T13:37:00.000-05:00

This recent press release features Collette and Concepts TV:
-------------------------

FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT:
DATE: 1/30/09 CONTACT: Kristy Pinand Dumpert

AS SEEN ON TV PRODUCTS THRIVING DURING DOWNTURN
New Jersey mother holds the key to DRTV blockbusters

BOONTON, NJ – As unemployment numbers hit their highest levels in decades and recessionary news dominates headlines, direct response television (DRTV) advertising of personal products and home goods is thriving. Surprisingly, the most successful spots aren’t coming from slick urban studios in Los Angeles or Manhattan, but from an idyllic Victorian house in Boonton, New Jersey – the headquarters of Concepts TV Productions, a direct response and video production studio known as one of the major hit-makers of the industry.

Founded in 1983 by Collette Liantonio, a pioneer in the DRTV business, Concepts TV Productions has created some of the most memorable infomercials ever produced, including Ambervision Sunglasses, Topsy Tail, The Abdominizer, Contour Pillow, and The George Foreman Grill. Over the past 25 years, Liantonio and her team of DRTV professionals have been helping manufacturers and inventors achieve billions of dollars in sales for their home and beauty products, which range from pasta pots to hair accessories to pedicure tools, to name a few.

DRTV thrives during economic downturns primarily because of a trio of factors, says Liantonio. First, as more people are unemployed or simply staying at home to save money, television viewing numbers are increasing. Second, more people are looking for do-it-yourself solutions that help them solve everyday problems for less money, so effective household items – one of Concept TV’s specialties – typically sell very well. Finally, national advertisers have cut their spending, so the cost of advertising time is plummeting, allowing Concept TV’s clients to score high-impact media buys for relatively modest budgets.

Strong television advertising programs drive consumers to the retail store more effectively than any other medium, she says. In addition, Liantonio brings her own background to each project.

“As a mother and grandmother, I understand first-hand that we all need solutions to our everyday problems. I like to bring that knowledge to every shoot and really try to master how these products can help relieve life’s little challenges and make things better,” she explains.

That personal experience with household products has led to the production of six of the top infomercials on television today including:

Heat Surge Fireplace: Shot on location in the heart of Ohio Amish country, this 30-minute infomercial helps people save money on their heating bills.

Twin Draft Guard : Another money-saver, this innovative product prevents drafty windows and doors from adding to home heating and cooling costs.

Barack Obama Victory Plate: This commemorative porcelain plate celebrating changes has been in high demand since the election.

Wonder Hangers: As more people downsize their living space, this space-saver is a perfect solution for crowded closets.

Pro Caulk: Easy-to-use and affordable, this product helps people save the hundreds or thousands of dollars it costs to hire professionals to re-caulk tiles and other areas in the home.

EZ Combs: Following in the legendary footsteps the Topsy Tail and Hairagami, EZ Combs hair-styling tool creates beautiful hairstyles without the cost of a salon.

Beneath the warm, accessible style of the studio lies a team of skilled professionals, and Concepts TV’s success has been widely recognized in the industry boasting literally hundreds of awards recognizing excellence in production. Concepts TV also has multilingual capabilities and expertise reaching the Hispanic market. With market conditions ripe for DRTV, Liantonio and her team are more optimistic than ever about the medium’s prospects.

“You don’t need a big agency to produce successful DRTV spots. You need a studio that understands the medium and the products and is excited about both. Our team has been working together for years. We’ve mastered the formula and nothing makes us happier than to hit another home run for our clients,” she says.

For more information about the services provided by Concepts TV Productions, visit www.conceptstv.com or call 973-331-1500.

# # #

About Concepts TV Productions, Inc.:  Concepts TV Productions is a full service DRTV production company specializing in both short form and long form direct response ads. For more information, visit www.conceptstv.com or call 973-331-1500.

Concepts TV Wins 3 Aurora Awards For 2008

2008-04-08T13:20:00.003-05:00

Concepts TV Productions is the recipient of three Aurora Awards for outstanding achievement in television commercial production. The Aurora Panel judges television commercial campaigns with a special focus on execution, content, and creativity.

Concepts is presented with The Aurora Gold Award for "Hooked On English", the half hour infomercial produced in 4 languages for Smarterville, Inc. Concepts also wins The Aurora Gold Award for "Roll N Glow Fireplace," which this New Jersey Infomercial Agency produced for client Universal Syndications. Finally, Concepts TV receives The Aurora Platinum Award for production on "Twin Draft Guard" for client Hampton Direct.

Great thanks all around to the sales, production, and post-production teams!

Concepts TV's Spanish Production of Hydroxycut

2008-03-12T10:52:00.002-05:00

¿Habla Español? Our Latin American Marketing division brings years of television experience to help clients tap into a $630 billion dollar market of Hispanic consumers with Spanish Direct Response commercials.

Concepts TV Productions knows the best overseas studios, locations and crews for your production. Our crews have traveled throughout the world shooting at locations ranging from rain forests to deserts.

In 1989, Concepts TV became one of the first DRTV companies to produce a Spanish Infomercial, the V-Slicer. Our Spanish broadcast marketing has included commercials for Conair, Time Magazine, Jack Lalanne, Herbagesic, Idea Village’s Finishing Touch and Hydroxycut. Our long-form Spanish Infomercial for “Hooked on English” was shot on location in Mexico City and New Jersey and was customized for Germany, Brazil, Italy, France, and Mexico!

Want to tap into the international market? Get your Free Spanish Infomercial Quote today! Call our Director of Sales, Kristy Pinand-Dumpert at #973-331-1500 or email her at kristy@conceptstv.com.

Simple Advice From Director of Oscar-Nominated Film

2008-03-01T13:32:00.002-05:00

Millimeter recently featured a piece on Charles Ferguson, 1st time director at the helm of Oscar-nominated "No End In Sight." The Hartford Courant mentioned that "Ferguson has compiled the most persuasive, well-researched condemnation of Bush's foreign policy to emerge so far in documentary form."

Politics-aside, I was curious about Ferguson's take on the directing experience. In the Jan/Feb 2008 Millimeter Article the director gave this simple advice: "I learned what I regard as the secret of how to do something reasonably competently if you've never done it before, and it's actually very simple. If you hire very good people, and you listen to them, your employees will teach you your job."

Computer and Technology Infomercial

2008-02-05T17:05:00.000-05:00

Here are the 1st ten minutes of The Aspect Computer Infomercial, produced by Concepts TV in 2002. I edited this on an Avid Media Composer.

Go Duster Featured on ABC

2007-10-18T17:29:00.000-05:00

Check this link out for an ABC interview with client AJ Khubani, including moments featuring Go Duster, a product for which Concepts TV did the commercial for Telebrands:

http://abclocal.go.com/kabc/story?section=consumer&id=5712610

Brand-Building and Concepts TV

2007-10-17T14:34:00.001-05:00

Newly posted on YouTube, here's Concepts TV Productions' latest brand-building montage:

Chloraseptic Spot

2007-09-18T12:40:00.000-05:00

This appeared in DM News on July 24th, 2006:

"Concepts TV Productions, Boonton, NJ, was awarded three Telly Awards for producing commercial campaigns for Comet, Chloraseptic and March of Dimes. Hydraulic LLC, Irvington, NY provided the creative concepts."

Concepts TV and Donald Trump

2007-09-18T12:38:00.000-05:00

You can also find this spot on Youtube if you search for user: ConceptsTV.

Concepts TV's production of The George Foreman Grill

2007-09-18T12:37:00.000-05:00

View Infomercial On Your Phone

2007-04-18T01:12:00.000-05:00

Adobe's new Creative Suite is very powerful. You can bring video in Photoshop now! This is another great advancement for color correction for your video clips.
With Adobe's Device Control you can preview how your digital content will appear on particular mobile phones. Know your client's phone and experiment until you reach the optimal display for her/his phone. The excuse - "Uh, I don't have access to a computer" is now a legacy excuse.
I'll send it to your phone - you give good feedback from that Nevis poolside lounge chair!

Note on Field Dominance For Video

2007-04-18T01:00:00.000-05:00

Here at Concepts Post, we're constantly juggling various video formats and delivery requirements.
So remember: SD video on Final Cut favors the Lower Field, while HD favors the Uppper Field!

Practical Links For Mac Editors

2007-04-18T00:20:00.000-05:00

Some useful links:

Troubleshooting your Mac? -- macfixit.com -- Apparently if you're very monogamous with your silver electronic critter, you check this site daily.

Looking to really master those audio controls of yours? Download the Logic Pro manual
http://docs.info.apple.com/article.html?artnum=300504
and pore over it like you're E and Vinny Chase looking for The Next Big Hit.

Searching for some enlightenment? How about some training at http://www.lynda.com/.

Another site to tap:
http://www.apple.com/support/finalcutpro/

And I don't need to tell you to go to google and type in "_topic you're interested in_ and Mac OS X." I'm sure you'll find some satisfying results.

If a multifunction utility (maintenance, optimization, and personalization) for the Mac is your Holy Grail, how about OnyX?
http://www.macupdate.com/info.php/id/11582
(Thanks, Mr. Jeff Greenberg, Future Media Concepts.)

Concepts TV and High Hopes For Automator

2007-04-17T23:52:00.000-05:00

One impressive point that keeps getting reinforced here at the Post-Production World Conference: automate tasks!

Brian Liston, AV Studio Director of The Geo Group, hosted an outstanding seminar "Repeating Actions in Final Cut Studio and Automator and XML." One of his slides that especially cracked me up: "Let the robots do the work for you."

Automator, AppleScript, and XML savvy can all make your post-production workflow a little more snazzy. Go to http://automatorworld.com/ for great hints to minimize repetitive tasks. Spend more time thinking about the big picture!

Brian voiced frustration with Automator's lack of cooperation with Final Cut Pro. Hopefully we'll see a greater synergy in the future. Soundtrack Pro, however, does allow for some pretty cool automated tasks.

In addition, "Mac OS X Technology Guide to Automator", by Ben Waldie, has been recommended to me as a fine Automator resource.

Concepts TV Exploring New Technology

2007-04-17T12:54:00.000-05:00

We're here at NAB 2007 attending the NAB Post-Production World Conference - a meeting of top technology and editing minds. We are attending in-depth seminars on Final Cut Studio, Avid, dvd authoring, podcasting, and motion graphic mastery.

Some highlights so far:

Eric Schmidt, CEO of Google, speaking on Google's outlook, including a new filtering system for YouTube. More here:
http://www.forbes.com/technology/2007/04/17/google-nab-youtube-tech-cx_0417paidcontent.html

"Hardball"'s Chris Mathews, moderator of a discussion concentrating on online video's impact in upcoming elections, chuckling as he presented this moment unearthed on YouTube:
http://www.youtube.com/watch?v=bfZ_gXCHaMw

Apple's introduction of Final Cut Studio 2, a software package that will indubitably enhance the quality of our post-production delivery. With improvements to Final Cut's editing architecture, color correction, and video compression technologies, Apple has done it again.
http://www.apple.com/finalcutstudio/

2007-01-25T16:59:00.000-05:00

Barbara Carey - "The Carey Formula"

Book Description
Barbara Carey is a woman with a mission, never willing to settle for the workaday world of a traditional career. For the last twenty-years she has forged an independent path for herself as an inventor and entrepreneur. From modest beginnings to building a multi-million dollar empire she is the epitome of the American Dream.

In The Carey Formula, Barbara openly shares the secrets to her success. Whether she's regaling you with a story about her inventive ways to meet executives, providing you with the details surrounding the development and research of products like Hairagami, or reflecting on her dual role as mother and CEO, Barbara informs and entertains.

This book differs from any other in its category. Using her success and failures as case studies Barbara gives readers an all-access pass to information and opportunity. This book is a one of a kind, hands-on guide to "making it" in the business world. Nowhere else can you get such lucrative information backed by real life experience.

Told in warm-engaging prose by a battle-tested warrior, The Carey Formula provides you with the information and inspiration you need to set up your independent and self-funded business. Barbara shares with you her secret formula and patent pending process that made her over 30 millions dollars for Hairagami with an investment of less than $1000.

Barbara demonstrates the basic purpose of her formula: How to bring a product to market with the lowest possible up front cost and how you can sell your product to merchants BEFORE you invest in production runs. Barbara also provides examples of how you can use the proceeds from initial product sales to fund media promotional campaigns to increase sales.

Everyone dreams of escaping the demands of a rigid workplace, the long hours, the even more rigid bosses and rules, by employing The Carey Formula you can break free of these constraints to live your dream.

As inventive and unique as the products she's developed, The Carey Formula offers that inspiration and step by step guidance for anyone who has ever thought, "I've got a great idea."

Buy on Amazon

Barbara Carey Recommends Concepts TV Productions For Creative

"Concepts TV Productions is the expert for two-minute hair accessories commercials, so I hired the company to produce the Hairagami spot. I would have been lost and ultimately unsuccessful without Concepts TV." -- Barbara Carey, Author of "The Carey Formula"

Collette Liantonio is president of Concepts TV Productions Inc. in Boonton, N.J. She can be reached at:

Concepts TV Productions

Concepts TV

328 West Main Street, Boonton, NJ 07005
Ph: 973-331-1500
Fax: 973-331-1550

email: collette@conceptstv.com

Concepts TV and DMA's Direct Marketing Search

2007-01-25T12:00:00.000-05:00

Concepts TV Productions is now listed with the DMA's Direct Marketing Search:

DMA - TV Production Companies

About the DMA, taken from their website:

The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.

DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100.

27th Annual Telly Award Winners - Concepts TV

2007-01-16T17:15:00.000-05:00

Congratulations, everybody! We're 27th Annual Telly Award Winners.

Silver Not-for-Profit Award -- March of Dimes-"Stadium"

Bronze Pharmaceuticals Award -- Chloraseptic

Bronze Household Products/Packaged Goods Award -- Comet

Infomercial Company Profiled On CBS

2007-01-12T19:32:00.000-05:00

Check out Concepts TV Productions profiled on CBS News:

Here's the YouTube url:
http://www.youtube.com/watch?v=JNLps18MqHQ

Moving Pictures Collective Meeting on Jan.18th

2007-01-12T16:03:00.000-05:00

I'm going to try to make it over to the Moving Pictures Collective January Meeting
Thursday, 18 January, 6:30-8:30pm in the Apple SoHO store theater, 2nd floor.

The Moving Pictures Collective is an exciting, professional community with an emphasis on post-production.

Below is an excerpt of what happened at the last meeting. (Words taken from
http://movingpicturescollective.org/)

MIKE WOODWORTH - DIVERGENT MEDIA, Scopebox- Video scopes for your MacIntosh

On January 3rd, Divergent Media released ScopeBox, the first ever high-end suite of Mac-based image monitoring, capture, and analysis software for video production and post production. This unique solution replaces thousands of dollars of traditional hardware waveforms, vectorscopes, preview monitors and direct-to-disk recording tools. To learn more about ScopeBox, check out the website at www.ScopeBox.com.
Mike Woodworth founded Divergent Media in 2001 to focus on post production consulting services for the television and film industry. He designed and oversaw the post production workflow for several long-running Oxygen Media reality tv shows including Women & the Badge and Real Weddings from The Knot. He has edited shows that have appeared on numerous cable networks such as TLC, The History Channel, Discovery and Discovery Health. He served as technical supervisor on the Sundance Award winning documentary MurderBall and HBO's Left of the Dial . Additionally, he has worked as a colorist and editor on many documentary films.

He has been writing programs for twenty years; for the last six he has specialized in video applications, machine vision, robotics, and asset management. Divergent Media has designed custom applications for companies such as College Sports TV and Oxygen Media and for managing the post production pipelines of films such as MurderBall.

http://movingpicturescollective.org/

ERA Las Vegas 2007 - See You In 9 Months

2007-01-12T15:20:00.000-05:00

Here's the Concepts TV crew at the Electronic Retailing Association's 16th Annual Convention, which occurred at the Mirage Hotel, Las Vegas, Nevada.
Kristy, Denise, Collette, and I are enjoying an evening of networking with key Direct Response TV industry players at the Mirage.

Mark your calendars for ERA's meeting later this year:
September 30-October 2, 2007 | Venetian Hotel | Las Vegas

I will definitely make it to Vegas before that -- at least for the NAB show in April.

How about Prince taking over the Rio Hotel?
http://www.harrahs.com/EventsDetail.do?locationCode=RLV&detailName=3121-detail&eventTitle=3121

Concepts TV Skin Care Demo

2007-01-05T18:26:00.000-05:00

http://www.youtube.com/watch?v=LvDwL2GEV44

Concepts TV Productions' Beauty and Skin Care Demo. Contact us if you have a product you're interested in marketing on television. Thanks!
www.conceptstv.com

DRTV Production and DVD Format Wars

2007-01-05T16:19:00.000-05:00

The delivery requirement for DRTV DVD projects has largely been Standard Def. However, looking to the future, one must wonder about the high-definition DVD war - will the Blu-ray or HD-DVD format win?

Richard Siklos of The New York Times reports on a possible alternative route:

"Warner Brothers, a division of Time Warner, plans to formally announce the new disc, which it is calling a Total HD disc, at the Consumer Electronics Show in Las Vegas on Tuesday.

Two rival camps introduced high-definition DVD players last year: a consortium called Blu-ray, backed by Sony and others, and a group called HD-DVD, backed by Toshiba and Microsoft. Retail and media executives say this clash of corporate titans and their incompatible machines has left some consumers bewildered and has slowed the introduction of what is intended to be the next great thing in home entertainment. "

Full article here:
http://www.nytimes.com/2007/01/04/technology/04video.html

Concepts TV's Approach To Advertising

2007-01-05T16:07:00.000-05:00

First and foremost, the product is the star. We create each production to entertain and inform in a compelling manner. We gauge our success by the ultimate test…sales.

Companies entering Direct Response often have a brand image that must be consistent in all advertising efforts…from infomercial, to embedded CTA, to print, to web, to retail point of purchase display. We are cognizant at every stage of production that the brand image must be consistent throughout.

We put a special effort into testimonial development. The integrity of each and every endorser must be obvious and therefore each user of the product must firmly believe in the product's superiority. We pride ourselves on amazing demonstrations. We consider those “magic moments” to be crucial to convincing the consumer to purchase.

We work with the client to develop a number of attractive offers that can include free premiums, up-sells and cross sells, to create a value proposition that the consumer cannot refuse.

Thoughts From ERA's E-News January 5, 2007

2007-01-05T16:03:00.000-05:00

New Business

Today, Congress re-convened with a new Democratic majority. As reported, you can expect a flurry of activity in the first hundred hours starting with a look at ethics. The action will then focus on the minimum wage, stem cell research, prescription drugs, student loans and energy and is scheduled to end January 18th. Soon thereafter, I expect action on our industry issues to heat up as they have been targeted as areas of interest for the new Democratic leadership. Expect much news and movement on Net Neutrality, Privacy and Streamlined Sales Tax over the next couple of months.

Bill McClellan is ERA's director of government affairs. He can be reached at 703.908.1032.

Concepts TV -- Awaiting The Panasonic AJ-HD1400

2007-01-05T15:37:00.000-05:00

Recently we did a project for Razor & Tie which we shot on Varicam and edited in HD. We were very pleased with the look, so now we eagerly await Santa to bring several Panasonic AJ-HD1400s to our studios. HD makes such a tremendous difference. Can't wait! Hurry up Panasonic!

Greetings From Boonton, NJ

2007-01-05T14:49:00.000-05:00

Hello, welcome, and thank you for visiting my "From The DRTV Edit Suite" blog.
I hope you enjoy my thoughts and finds on both Direct Response Television and the creative process of television production.

A little bit about me...
I'm James Nolan, Vice President and Senior Editor at Concepts TV Productions.
Editing television has been my norm since graduating from Colgate University in 1994. I've been supervising post-production at Concepts TV for the last 9 years. Concepts TV is an exciting place to work. Our client list includes Salton, Bissell, Westinghouse, DirecTV, Conair, Holmes, Rival, Razor & Tie, and Homedics -- just to slightly namedrop.

Founded in 1983, Concepts TV Productions is one of the world’s most experienced producers of both short-form and long-form direct response television commercials. We’re the creative team behind advertising legends such as Ambervision sunglasses, Topsy Tail, The Abdominizer, Contour Pillow and The George Foreman Grill.

You can research us further at www.conceptstv.com.

Now let’s get started!!!!!!!!