Concepts TV's Approach To Advertising

First and foremost, the product is the star. We create each production to entertain and inform in a compelling manner. We gauge our success by the ultimate test…sales.

Companies entering Direct Response often have a brand image that must be consistent in all advertising efforts…from infomercial, to embedded CTA, to print, to web, to retail point of purchase display. We are cognizant at every stage of production that the brand image must be consistent throughout.

We put a special effort into testimonial development. The integrity of each and every endorser must be obvious and therefore each user of the product must firmly believe in the product's superiority. We pride ourselves on amazing demonstrations. We consider those “magic moments” to be crucial to convincing the consumer to purchase.

We work with the client to develop a number of attractive offers that can include free premiums, up-sells and cross sells, to create a value proposition that the consumer cannot refuse.